New Zealand nootropic company Ārepa is investing over NZ$2 million (US$1.4m) on a series of brain health and performance clinical trials as it looks to create the world’s smartest drink.
Atlantia Food Contract Research Organisation has identified methods of best practices to help food and supplements makers conduct human intervention studies that will help them win a European Food Safety Authority (EFSA) health claim.
Both sides have claimed victory in a bitter legal dispute between Californian juice maker POM Wonderful and the Federal Trade Commission (FTC) over allegations of false advertising.
The thinking behind ingredient selection and dosage in some cognitive health beverages is often “pretty confused”, according to the neuropsychologist behind brain-friendly functional beverage Nawgan.
Europe’s health claim assessment process kicked off with the rejection of almost 90 per cent of the first bunch. But industry must accept its shortcomings if credibility is to be the winner.
